Usually they give a small spoiler about things before saying "look forward to it". I mean, you can't spoil the entire thing without, well, spoiling it. And then the point is defeated. Quite frankly, the amount of information they give is enough to figure out a whole story mostly. I was able to figure out, vaguely, the whole flow of events in Dawntrail for example just purely based on vague details they gave: area names, dungeon crawl, boss names, map. For example, it was obvious it would be Kozama'uka (Dungeon1) > Urqopacha (Dungeon2/Valigarmanda) > Yak T'el (dungeon3) > Shaaloani (dungeon4) > Heritage Found (dungeon5) > Zoraal Ja > Mystery Area (Dungeon6/mystery villain)
And we were not just told Zoraal Ja was a major villain in the keynotes but also in 6.55. In both we were told about Valigarmanda as well who I instantly knew was the 93 trial. Due to the map we could instantly pinpoint all the locations and match them to their respective dungeons and guess Zoraal Ja fit in there. Seeing Yoshi-P fly around Yak T'el confirmed for sure its level range had enemies of 94 proving it was indeed before Shaaloani as it looked.
Quite frankly, my prediction at the time was it would be a boring story about someone slowly becoming a politician while you take out their opponents, but that SE likes a big larger-than-life fantasy to happen by the end of it, so the end would have to involve something mystical like visiting a shard, time travel, etc. So I knew what to expect really. Watching live letters spoils me enough as it is.
So it's fine to use this phrase for certain things like story. I don't know if they even use it for job changes. Why would they when they hold off on the details?


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