I don't think that WoW housing is going to impact FFXIV player population all that much for anything to haunt SE. The art aesthetic is so very different in WoW that players wouldn't be able to create the housing designs popular here. Getting a house won't mean much if players don't like how they end up looking and there's already negative feedback about the concept art, especially from Horde players. They're tired of always getting sticks, hides and mud associated with a race that only about 10% of them play.
I also wouldn't count on what is described in the WoW article being what they deliver. WoW has a very long history of overpromising things (like all the Garrison options that were supposed to be available but never materialized).
The article is also vague on some key points, like if every character will be able to have a house or if it's going to be limited to one Horde and one Alliance house per warband (a warband is all the characters on the same account).
I genuinely don't think that WoW housing is going to have much impact on FFXIV housing or FFXIV popularity in general. Depending on how the WoW system ends up working, at most it becomes another "but that game was able to do it" argument for players wanting improvements to FFXIV housing.



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