Not just emotes either. There's plenty of monetization of gear, mounts, etc. too. There's a reason why this meme exists:
From what I remember, the devs came out and said all the money from the cash shop goes back into the game, but I don't believe that for a second. A good chunk of that cash probably flows into the pockets of SE shareholders if anything. It's really just as believable as the time Yoshi P said the "scary baroness lady" was the person in charge of the cash shop and he has no say whatsoever in how its run.




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