Fantasy means it has to be silly looking and shiny?Well..we are playing a fantasy type game, hehe it even has fantasy in the title! It would be nice to have some more fantasy type outfits instead of all this ugly, dark colored gear. atm the only stuff that looks nice is AF imo...
If we would have this system people would run around still looking same. They would all choose the awesome looking gear.There is no reason it works in one MMO and not another, it will work well in any MMO, one example, you do some quests and get awesome looking U/U gear, (hmm lets call this AF) this AF gear is sub par by another gear, everyone will jump onto the best in slot gear and everyone looks the same, with this you can look how you want, if you want this awesome looking subpar gear, it will have a use as a vanity item rather than -1 inventory.
It fits in a game like DC Universe Online because it has a super hero theme. Remember how super heroes dress up?
Also DCUO has rather simple looking gear compared to FFXIV but its has quite a lot of difrent looking gear so the chance is higher that people will end up looking diffrent with such a system.
Also people cry anyway about how the stat system in FFXIV has almost no impact on your dmg etc. and how gear has to low stats. So why dont choose gear by looks and add some Materia which has bigger impact on stats anyway?