That's not even slightly true, the standards of good story telling haven't changed overtime, which is why we have archtypes that have been around for thousands of years.
You can 100% be objective when critiquing all art. For example, in music you can tell if someone is playing off beat. In dance someone can be slow to the beat. In writing you can tell the audience a lot of back ground information without showing them, or telling them this is how this character feels instead of having the characters go through emotional states and changes, you can gloss over all the actual emotional development and end plotlines before they have room to develop, all of which are things they did in this expac. These are core fundamentals in storytelling, they haven't changes at all over the years and no matter who looks at them, they can see the writers spent too much time on, cutscenes static info dumping or reiterating points already explained without furthering the plot and not enough time on their character development, which is why their characters just flip personalities as the plot demands.
The reason why the points I brought up are objective critique is because regardless of how you feel about the story, the way Bakool goes from genocidal sociopath, to someone willing to potentially sacrifice for/protect the weak in the span of a single 3m cutscene is a 100% complete personality shift in 3ms dialogue. That's not my opinion that's a fact of what happens. If I said I don't like Wuk because she's loud and in your face, that would be subjective. However, nowhere have I given a single piece of subjective criticism. I have purely address poor writing, not my opinion about the story. My opinion, is that the writing is a very juvenile attempt at exploring consumerism and nihilism, with a whole lot of someone shoving their own developmental trauma into the plot.



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