Quote Originally Posted by Zuccubus View Post
"Damage to the brand" is such an overblown exaggeration lol. It wasn't great, but it was better than both arr and stormblood. They also had an insanely tough act to follow after shb and ew, especially since they need to restart more or less. Also it's looking like we may get the best savage raid series in the game, along with the other massively improved content.
The lowest critic score since 1.0, the player base sharply divided, and coverage of the game has moved from almost universal praise to serious concern about its future. If this is not damage to the brand for you, then I am not sure if I can explain to you what damage to a brand looks like.