Wow, Wuk Lamat is really single-handedly ruining the DT story...

[Wildheaven182]

got a link?

https://www.twitch.tv/finalfantasyxi...U6hiT2Y6YD9dUd

She is the english localization lead and Sweet Baby Inc. is notorious for ruining games to push politics. To this consulting firm, other company's IPs are a resource to be exploited and consumed for pushing their worldview.
She speaks as if it is a given to demonstrate real world cultural awareness in the game.
I don't care about real world cultural awareness. I care about playing a video game where elves are making peace with dragons. And I don't care about the lack of non-elezen diversity in Ishgard either.

Square Enix is on Sweet Baby Inc.'s client list on their website which is full of political wording: https://sweetbabyinc.com/
Here Square Enix avoids answering a stockholder's question about their association with Sweet Baby: https://boundingintocomics.com/2024/...wer-in-return/

Several forums about Sweet Baby Inc. have been deleted. Clearly Square is concerned or ashamed of it and trying to hide it.
This is kind of a problem considering Square Enix had announced a downsizing and merger with subsidiary companies of theirs this year, as well as mass layoffs due to sales problems for many of their recent games, and a change in quantity to quality of game development. I think they already develop with high quality standards, maybe problematically high standards, so really we're just going to see less games from Square Enix in the near future unfortunately. That should be a concern for any Square Enix fan.
I'm talking practically, if we care about Square Enix, and FFXIV, we should be concerned with them outsourcing to politically divisive companies when we see financial issues as a consequence, regardless of which side it takes.

FFXIV is my favorite MMO, I want it to succeed.

[AureliaF]

I don't care about real world cultural awareness. I care about playing a video game where elves are making peace with dragons. And I don't care about the lack of non-elezen diversity in Ishgard either.

Square Enix is on Sweet Baby Inc.'s client list on their website which is full of political wording: https://sweetbabyinc.com/
Here Square Enix avoids answering a stockholder's question about their association with Sweet Baby: https://boundingintocomics.com/2024/...wer-in-return/

Agreed on your HW/Ishgard example. After reading the links you posted, that definitely explains a LOT if this company was heavily involved in the narrative.

Just to vent on a random "seriously, Wuk?" moment, I was just reviewing some cutscenes, and there's a moment when (SPLEEEEN LISTEN TO MEH) says to Erenville (paraphrasing), "oh, if you're looking for your mother, you may want to look over there." And Wuk literally replies with a variant of: "well, not like we have anything else pressing to do."

I'm just... ??? For all your neverending whinge about family and peace and happiness, you sounded like you couldn't care LESS about finding Erenville's mother (a thought that had been driving me nuts since Erenville and I first saw the dome appear).

I genuinely tried to like her? But ffs, after that 100 trial ending just being the capstone of a thousand annoyances I gave up on that long ago. Please, please let her just disappear in the upcoming patches. If we need to work with Tuliyollal government, give me Koana any day. Just say she's out in Alexandria doing peace things whenever I show up. 'Cause lord, we deserve a (permanent? <3) break from her.

[Reinha]

Please, please let her just disappear in the upcoming patches. If we need to work with Tuliyollal government, give me Koana any day. Just say she's out in Alexandria doing peace things whenever I show up. 'Cause lord, we deserve a (permanent? <3) break from her.

I don't want her to just disappear. I want the satisfaction of seeing her die to an enemy that I alone will kill with ease afterwards. It's not like other NPCs haven't died to a surprise attack before.

[AureliaF]

I don't want her to just disappear. I want the satisfaction of seeing her die to an enemy that I alone will kill with ease afterwards. It's not like other NPCs haven't died to a surprise attack before.

Bahaha. <3 I definitely wouldn't say no to this either, I'm right with ya.

[EusisLandale]

I don't want her to just disappear. I want the satisfaction of seeing her die to an enemy that I alone will kill with ease afterwards. It's not like other NPCs haven't died to a surprise attack before.

I'd take that. I'd also be ok with punching her to death at the edge of the universe like our last unwanted clingy "friend".

[MeteorShan]

I don't want her to just disappear. I want the satisfaction of seeing her die to an enemy that I alone will kill with ease afterwards. It's not like other NPCs haven't died to a surprise attack before.

I think it would be more amusing seeing her being chased off a cliff by an alpaca she's afraid of and dying from fall damage.

[Y2K21]

https://www.twitch.tv/finalfantasyxi...U6hiT2Y6YD9dUd

She is the english localization lead and Sweet Baby Inc. is notorious for ruining games to push politics. To this consulting firm, other company's IPs are a resource to be exploited and consumed for pushing their worldview.
She speaks as if it is a given to demonstrate real world cultural awareness in the game.
I don't care about real world cultural awareness. I care about playing a video game where elves are making peace with dragons. And I don't care about the lack of non-elezen diversity in Ishgard either.

Square Enix is on Sweet Baby Inc.'s client list on their website which is full of political wording: https://sweetbabyinc.com/
Here Square Enix avoids answering a stockholder's question about their association with Sweet Baby: https://boundingintocomics.com/2024/...wer-in-return/

Several forums about Sweet Baby Inc. have been deleted. Clearly Square is concerned or ashamed of it and trying to hide it.
This is kind of a problem considering Square Enix had announced a downsizing and merger with subsidiary companies of theirs this year, as well as mass layoffs due to sales problems for many of their recent games, and a change in quantity to quality of game development. I think they already develop with high quality standards, maybe problematically high standards, so really we're just going to see less games from Square Enix in the near future unfortunately. That should be a concern for any Square Enix fan.
I'm talking practically, if we care about Square Enix, and FFXIV, we should be concerned with them outsourcing to politically divisive companies when we see financial issues as a consequence, regardless of which side it takes.

FFXIV is my favorite MMO, I want it to succeed.

Im starting to think this Sweet Baby Inc stuff is a ploy to link actual criticism to grifters and anti-woke so it can get further disregarded by the community and devs in the future.