The devs really do think their players are children. Now the storytelling has gone down to child level. It's frustratingly disrespectful. At several points in the story I just had to sit back and either laugh or stew in my frustration at the storytelling.

1. Zoraal Ja represents what the OP was referring to. Wasted potential. The writers did a terrible job making us sympathize with or relate with him if that was their intent. Waited until the very end to attempt to make him something other than a one-dimensional villain. Unfortunately, by then, it was too late. Was his son supposed to make me relate with him in some way? But his son is not explained whatsoever. He just pops up randomly out of nowhere. I just chalked it up to he had a one night's stand with someone and that was the result. We're told his father spurned him but shown nothing which would indicate he was mistreated. Either commit to making him a one-dimensional villain or make a decent showing of why this character deserves my understanding. The whole theme of feeling alienated because people shower endless praise upon you is very real, but the only indication we get of this is in the middle of our trial fight with him. His character could have been interesting but was executed very poorly and any crumb that would help us understand him came far too late to leave an impact.

2. Wuk Lumat's character is inconsistent. She is willing to go so far to understand cultures as to still try to befriend a hostile giant trying to kill her. Yet when it comes to her own brother Zoraal Ja she immediately comes to the conclusion that he must be killed. We're never shown that in the past she tried to reach out to him, either. So she cares about random strangers more than her own brother? And how lucky for her that the stars always align wherever she walks. She doesn't have to change her approach no matter what culture she deals with because love and peace beyond logic always prevails. If they don't agree with the love and peace, they are eliminated. There is no alternate solution or middle ground. And somehow she's able to defeat Bakool Ja Ja in 1v1 combat while he used to swat her away like a fly. Not only does she defeat him in a duel, but also wins with all his henchman assisting him at the same time! And the reason is... the power of friendship? Very reminiscent of a children's anime. Sad. Also, how convenient that when a giant wants to kill her, a bird attacks one of his kin so she can step in and save him. Wouldn't want to have to explore a complex solution to a complex problem. What a forced and contrived plot occurrence.

3. Sphene should have been given more screentime. Some compare her to Emet-Selch and yes, I can see the similarity in motivations, but Emet-Selch was introduced in the Stormblood patch quests before he became the main attraction in Shadowbringers. In Shadowbringers, he'd often pop in and give commentary. Sphene, like Meteion, appears late in the game. I would have liked to see more of her character. I believe this expansion would have been more interesting had she and her people been given a focus earlier instead of filler fetch quests from 90-96 where we learn crumbs about the other characters(minus Wuk Lumat) here and there. I wouldn't of minded seeing more screentime of characters like Zoraal Ja and Bakool Ja Ja, either, if it meant fleshing out their characters rather than getting the dull surface level cultural understanding filler quests that were thrown at us.

4. What was the point of getting to know the Endless if we were just going to genocide them? The whole premise of why we erased them was so that Sphene would get demoralized, but that doesn't even happen. So wiping them all out was utterly pointless? What kind of a dumb non-payoff is that to a story? Moreover, if we're GOING to genocide them because we WEREN'T given a choice, WHY do we have to get to know them? What good does that do? These aren't going to be Wuk Lumat's people in the future, since the author already decided we're going to erase them. So why do this? Oh right, because you need filler to make the sixth zone as long as the others and because you want a cheap attempt to pull at the player's emotional heartstrings that wasn't earned because the whole premise makes no sense. We didn't know how long it would take Sphene to enact her plan. For all we know she could've finished it in the time we were taking getting to know the Endless. Also, getting to know the people you've already decided you're going to kill makes NO sense. But at least they stripped the place barren to remind the player of the genocide they committed every time they enter the zone in the future, whether they agreed with it or not.

5. Isn't this supposed to be an MMORPG? As in, an online RPG? Is it really an RPG when my dialogue options are just three different ways to say I agree with Wuk Lumat?

6. What is the excuse for having such sparse occurrences of voice acting? With all the money this game has pulled in, ALL the MSQ should be voice acted by now. And yet it seems like we got less, not more? And the MC's voice actor was lackluster?

7. Maybe I should have made this number 3. Talk to 3 of these people. Collect 3 of these things. Look for this item or person, but the first two times you don't find what you're looking for, but the third time's the charm! This also took me out of my immersion because it was so predictable and just reminds me of how this dev team, the one using the same formula for a decade, is absolutely TERRIFIED to take risks or deviate even slightly on ANYTHING.

8. We are the Warrior of Light. Savior of the Universe. Usurper of Tyrants. And yet, for the sake of a forced plot, our character chills in the back because otherwise the plot would end right there. The amount of times I was practically screaming at my screen while we just let Bakool Ja Ja do as he pleases, or as we LET Zoraal Ja kill his father and then let him WALK away without a care in the world, or as we LET Sphene go and pick up the all important key item just for the sake of prolonging the plot. Just, why? We could annihalate them with ease and solve the problem before needless casualties occur. So WHY? Gulool Ja Ja's death was pointless and unnecessary.