It's more that it's a nasty reminder that they don't actually give a crap about their own story. And more or less what ReynTime said in that they like to pretend like Endwalker was this great wrap up and conclusion for the past 10 years when it was essentially just, "SHB 2: Ancient Boogaloo."
Like, the place of contention isn't that it's a serial story that's ongoing and will change/be retconned as time goes by. It's that they don't really tie it all together, and they rely on new players honeymooning enjoyment to sell it, rather than quality writing or world building.
I'll try to illustrate further what I mean with the degradation around the narrative structure, and maybe you'll understand where I'm coming from at a minimum. It'll be kind of like an overarching story summary, and I'll point out where it gets loose and breaks.
2.0 into 2.1~2.55 - Our villains are established with the Garlean Empire and The Ascians. The total motivation of either is still mysterious, and the Scions want us to focus on The Ascians, since they are the ones giving the Summoning Rites to Beastmen and people and harming the world at large from the Scion's PoV. We'd been granted the Blade of Light by Hydaelyn, and so we looked for ways to form it again and actually kill an Ascian instead of merely ejecting them back to The Rift. With that as our main goal, we still go around stopping Primals and trying to keep peace in the land while the forces inimical to peace work towards nefarious ends. Everything culminates after we slay our first Ascian, Nabriales, sans The Blessing of Light, and then move to defend Ishgard at The Steps of Faith. 2.55 goes out with a bang at the Bloody Banquet where we're framed for murdering The Sultana by our own peacekeeping organization and Ul'dah's Monetarists. The transition across these patches lead us to be friendly with Ishgard, and so we move to what friends have there, calling back to Post-Titan 2.0 as well.
It's a logical, consistent progression, complete with callbacks from earlier within itself.
3.0 into 3.1~3.55 - We become guests/vassals of House Fortemps, and seek to solve Ishgard's problems because we're heroes and they've been in a war of attrition for 1000 years with no end in sight. In the first half of 3.0 we gain a footing in Ishgard with some oddly paced and strange incursions back into ARR to the first sign of narrative mishandling. The resurrection of Nanamo Ul Namo. It is a short blip just so the writers could stop caring about the WoL's felonious status that they were not doing a good job of showing from 2.55 until then, having already had us spring Raubahn from Crystal Brave captivity. Before long we're back to going after Nidhogg and then the Pope with the truth slaying Nidhogg provided. The Ascians are behind him, supplying him with the ritual for Thordan, though there is some mystery as to how long he and the Heavensward have been Primals. They force the Ascians to take a backseat, even killing Lahabrea, using the same technique established for the WoL in ARR. We upend the Dragonsong War killing Thordan and Nidhogg and bring Ishgard into the Eorzean Alliance's fold in earnest, once more. Along the way we recover the Scions, each bearing scars and new motivations, even higher callings. We have our first audience with Hydaelyn through Minfilia as, "The Word of The Mother." In the background, the Ascians are now intent on killing us for now having killed 3 Ascians. They bring in the Warriors of Darkness, which gets us another audience with the WoM. Shrewdly, this was just the first avenue for trying to eliminate us. Furthering their own goals, they had the WoDs recover Nidhogg's eyes and gift them to The Griffin, who turned out to be Ilberd from the leftover plot thread from The Crystal Braves. Giving him the ritual to summon Shinryu, Ilberd sacrifices himself and his rebel contingent to succeed and Papalymo sacrifices himself to seal Shinryu before it can manifest, a callback to Louisoix. The plot threads strand together from the Doman Refugees, Yugiri, the newly introduced Gosetsu, and the long ago mentioned Omega Weapon underneath Carteneau. Shinryu breaks out of Papalymo's seal, and we unleash Omega against him. Heavensward ends in a beautiful fashion, tying together almost every single plot thread up to that point with minor irritations here or there.
It's a logical, consistent progression, complete with callbacks from earlier within itself.
4.0 into 4.1 ~ 4.55 - Following behind Ilberd's act of war and Shinryu and Omega's battle, The Eorzean Alliance moves into the Garlean Occupied Ala Mhigo to meet with the Resistance with Lyse's auspices, as she had been connected to them since HW. We have a two pronged expansion for the first time, and go to the Far East as well. A war on two fronts, it's kind of a war story trope. We get a new-old villain in that we're facing off against another legion of The Empire. The newness is that it's Zenos, the Crown Prince. The WoL experiences defeat in battle for the first time. The defeat of the Crown Prince on two fronts causes the Empire to pause but also to lurch into action. At the same time, the Ascians come back into the picture having been almost entirely absent from the base expansion. New questions about The Echo arise, and the Resonance procedure is introduced into the setting to give the Empire a new leg to stand on (and Zenos a means to make Shinryu the final boss without losing Zenos). While the Empire is slow to react on two fronts in the post patches, the WoL has all sorts of adventures in both Ala Mhigo and in The Far East. Eventually things come to a head after the Empire moves against Ala Mhigo again at the Ghimlyt Dark. In the shadows the Ascians stir to the fore again, with the introduction of the pithy Emet-selch, a never before named or seen Ascian, who turns out to be the Grandfather of the Garlean Empire. He motions for the Empire to use Black Rose to set in motion finishing the Rejoining of The 1st Shard. Unfortunately for our narrative, Rejoinings haven't been fully explained yet, only hinted at, and this isn't the actual focus of his introductory scenes either. The "bombshell" that Ascians control/started The Empire is. On the heroes front, the narrative takes another unfortunate turn, wherein the Scions are one by one, "Called" and become comatose. The expansion ends with the WoL being Called, though the Call fails, and this almost got the WoL killed but for Estinien. The next call at the start of 5.0 would succeed in calling the WoL to The First and sealing the fate of the narrative's integrity.
Here is where it happened. The narrative took a leap to the left, and veered off road. The logic for the Scions being called would only be explained later, as the narrative was now relying on mystery for tension. Retroactively it will and does make sense, but this was a narrative sucker punch, more or less, and due to Shadowbringer's success it would drive the devs to want to do it again and again.
So 5.0 into 5.1 ~ 5.55 - We get a masterful story that was intended as a one off in order to give the Ascians a backstory and fully delve into their motivations as villains. It was also stated to be the point where FFXIV's developers reached a mastery state, and they desired to make zones that reflected the original ARR areas but with the new skillset they'd honed over the course of years that the game had been out, which was 6 years at that point. The story revolves around The First, a shard that was almost destroyed by a Flood of Light when its own heroes succeeded over the Ascians trying to Rejoin it to The Source. Here in this story, Rejoinings and the setting of FFXIV are brought into focus. We get not only The Ascians' backstory, but all old lore surrounding them and the planet rewritten. There's a bit of a meta commentary here from G'raha Tia himself due to the expansion also heavily featuring Time Travel as the foundation for why it was occurring. In the original sequence of events, The Ascians deployed Black Rose and caused an 8th Rejoining. For the first and so far only time, a sidequest and 24 man raid event is pulled into the Main Storyline, making the jump from Side Story to Main Story happen. G'raha Tia came from the future to save the past and possibly unwrite his own future. All of the minor villains are just machinations created by and influenced by the Ascians. We fight more beasts than men. Everything is transitory. The Ascians are revealed to be the original inhabitants of the world, and their original world is revealed to have been first beset by an apocalypse, and then once saved from that apocalypse, driven into civil war. The result of the civil war was that Hydaelyn split the planet and every life on it, molding it into its present predicament with Source and Shards, and everyone she ever knew was caught up in these events and no longer exists save for the 3 Convocation members she had to let go. Soul transmigration is explained and the WoL is revealed to be an Ascian as well, and the story starts to compartmentalize for clearer understanding that the Ancients are referred to as Amaurotine or Ancients rather than as Ascians, because Ascian is a spooky no-no word cause Ascians are bad mmmkay and we, as the glorious heroes, get to decide right and wrong. Emet-selch and Elidibus are killed. We search for and find a way to return the Scions to the Source. G'raha Tia gets to come too. There are no sacrifices from our heroes. We improve the lives of the people of The First. The experiences the Scions had in dilated time of The First causes them to solve Tempering upon their return to The Source. In short order, Fandaniel teams up with Zenos and unleashes the Lunar Primals and blips the Towers into existence all over Eorzea and The Far East. As the expansion comes to a close it's revealed that the Towers temper, they manifest the Lunar Primals, and they're prisons for locals and local beastmen. Sharlayan arrives on the scene in Gridania to announce that they won't help Eorzea against The Empire, refusing to believe The Telophoroi have taken it over, in spite of the very visible, very imposing towers. Personal stuff for some of our heroes is pedestaled in the Forum member being the Twins father, and he disowns them. We see a bright ghost woman with an Ancient Ascian mask in Mor Dhona.
This story progresses as the needs of our heroes do. It humanized the long time Saturday Morning cartoon villains in a way that's common for RPGs. Emet-selch stole the show every time he was on screen, and much like him, Shadowbringers has stolen the overarching plot and re-centralized the lore. Progressing into Endwalker the tension comes from how will we stop all these towers? What's going to happen? It's quizzical, and hype AF, the story was so well written and so entertaining it brought in more players than ever before... but where is the logical progression? Just what does happen next?
6.0 into 6.1 ~ 6.55 - We start off trying to stop the Telophoroi by... Going to Sharlayan! Cause they're being Sussy Bakas, and Krile confirms they are being super sussy bakas. So we go to Sharlayan. Our fair lady appears on the boat again, and that's the only time we get to say, "WTF Venat?" Once in Sharlayan it's revealed that Sharlayan has deep ties to the other location we need to be in, because ever since Stormblood we gotta have two pronged assaults eveywhere. No centralizing the focus, damn it! So we root around in Sharlayan and take their experimental aethereyte to Radz-at-han, and we meet with Vrtra there and confirm that Sharlayans are up to Sussy Baka behavior as suspected. We break a few library rules and get a slap on the wrist and a stern talking too. Then at Radz-at-han, a tower is there, and the alchemists there have been working day and night to make a talisman to be able to not get tempered when approaching it. And golly-jee because our heroes have arrived, they can now have their breakthrough and complete said talisman and mass produce it and we can take out a tower for the first time! And we do. And it's barely an inconvenience solved through having a talisman and having a strong lance arm (and a Deus Ex Machina mass levitation spell). So we got intel that the Imperial Capital is in disarray. Loads of infighting between the numerous legions that we still haven't even fought one third of and never more than one at a time. Then also a BEEG tower and tempered populace building it incessantly bigger. So we decide to form the Ilsebard Contingent and go straight up there to cut the head off the snake. This invariably leads to the real meat of the expansion in talking more about Shadowbringer's history lesson, and we go to the Moon as Fandaniel's real motive was to unseal Zodiark and then use him to kill himself and everyone else. He gets his death wish, we stop Zodiark, and the Ascian's calamity starts right where it left off. We get one taste test of the apocalypse, and it's super bad because it ultra kills people. This prompts us to look for the real cause, so we go back to The First to ask Hydaelyn the Third (Ryne) questions, but she informs us that her connection to Hydaelyn (Minfilia's soul) has been cut away from her, so she doesn't really have those powers much anymore. We instead get our answers from the soul of Elidibus, trapped in the time traveling machine Crystal Tower, and he burns himself up to open a time portal within the tower to Ascian's time period and The Elpis facility. There, through fan service chicanery, we eventually find out the source of all our woes is a depressed STEM kid who never took an intro to Philosophy course and proceeded to have a hivemind bird girl legion ask the entire universe (supposedly) a question about life that had a faulty premise. We fall back to the present and proceed to go menace Sussy Baka Sharlayans until they give us their spaceship. We also go into their God Meeting Bunker and meet a fake Goddess and bonk her to the death, sadly, because it's sad because you should feel sad because she's sad because she had to do a little ethnic cleansing for the greater good. There was no other way! Anyway, she gives us the coordinates crystal and we rocket off in the spaceship and wind up in Ultima Thule, but because we traveled only in one direction in three dimensional space, that means there's several other Ultima Thules in other directions. There the power of sacrifice carries us to Meteion's egg of the perfect world, but we got a multi-phoenix down spell in our SHB party summoning macguffin, and we revive two Unsundered Ascians and the Scions and give Meteion some flowers causing her to feel good vibes and cry, eventually allowing us aided by Zenos-Ryu to beat her to death.
Despair extinguished through extreme violence and flowers, we have fighter-sex with Zenos and then come back home with some broken ribs and savior exhaustion. We fake disband the Scions and then immediately start going on adventures with half of them near Thavnair, leading into the Void ark of the MSQ where we get discount Cecil in Zero arc with Zenobez. We save Azdaja and she gets the Midgardsormr treatment. Fresh off basically a Trial sidequest arc masquerading as MSQ, our Scion accomplices have us meet with Erenville who introduces us to Wuk Lamat who wants to use us as a weapon overseas cause she just can't wait to be king.
So we saved the world. Found out a lot about our greater Ascian heritage and the truth of the world in the process. Saved another shard / prevented an assault on The Source. Naturally we should follow a panther woman to Brazil.
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Yeah, you probably didn't read all of that, suffice it to say, the narrative structure departed a sensible progression in 2019. It rocketed off beyond the stratosphere. It wants to land now, but it's gonna do that about as well as I land a jet in Ace Combat 2. You can't land a rocket ship, after all. And much like a rocket, it left piece after piece of itself behind.



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