This happens on EU as well, at least on Chaos.As we near the end of the expansion, it has become apparent in almost every season of Crystalline Conflict that the queues stop popping when people feel comfortable with their ranking on the leaderboards until the last few days of a season. I don't know if this is a problem affecting other data centers, but it is very noticeable on North American servers.
And I somewhat agree with point 4 (altough I have a proposal of my own that I'll detail later). If ranked isn't getting more meaningful and frequent rewards that encourage people to improve and play to win, and to keep playing during the whole season, I'm not sure what justifies its existence. I assume the idea behind the distinction between casual and ranked is that competitive players play for the sake of competition itself, but this has been proved to not be enough to keep ranked alive during the whole season. The rewards added in the form of weapons available through Commendation Crystals have proven to be insufficient too.
-THE PROBLEM-
Right now, my experiencie has been that ranked dies after about two to four weeks of each season, and after that, if you want to play the mode at all, you are forced to play in casual, where matches are incredibly unbalanced given how the matchmaking can pair total newbies against veteran, high-rank players who are either willingly or unwillingly playing on casual too, because qeues on ranked take too long or don't pop at all. And the random nature of the matchmaking averaging your defeats and your victories doesn't make it feel any better, because when you get a good team it might feel good (depending if you enjoy easy victories of if you prefer them hard-earned), but when you get a bad team... it doesn't feel bad, it feels awful, especially when you are paired with absolute newbies to the mode that die to not knowing how to use guard or even recuperate, that completely ignore the crystal and that keep engaging on 1v5s.
-PROPOSED SOLUTION-
As I see it, casual should be a place for people to learn the mode, try new jobs or just play for fun without pressures, and it should give little to no rewards both in terms of currencies and series exp.
Ranked instead should give significant unique (as in otherwise unobtainable) and abundant, both short and long term, rewards, not necessarily tied to your rank or time-gated, but that require winning games and not just participating in order to get them. One way to do this would be add new achiviements for victories or kills only obtainable in ranked mode. Also, the Commendation Crystals reward pool should be heavily expanded.
This, I think, would help to keep casual for the players who want a casual experience, instead of an easy way to get the rewards from playing pvp, and help keep ranked alive longer during the season and not just during a few weeks.

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