Love:
The consistent patch and content cycles. The consistency has made it very easy to remain 100% subbed every single month for the last 8 years on multiple service accounts. I always feel like there is some goal I can work toward.

The FFXIV Store and the ability to support the dev team with pretty neat optional cosmetic content. I do not always feel like grinding for stuff, it's nice to be able to treat myself for in game or life milestones and have the instant gratification. (More Odder Otter Stuff Please!)

The communication from the dev team, consistent live letters and information on the game. This is the most communicative MMO out there.

The story, I am a full JRPG fan and this is the closest I can get to it in an MMO. Shadowbringers is my favorite expansion and no other MMO has made me laugh and cry as much as FFXIV.

The housing system, it's my main bread and butter and the full reason I super fell so deep into this game, a good mix. I also enjoy the scarcity model of housing as it does make you feel special to have nice things that not everyone can have, even if people don't say that quiet part out loud.

A fresh Ultimate Fight and the community feel as we all watch teams complete them together on twitch. I love the inclusion of Ultimates and hope they get to the WOW level of esports where people can go do them live in arenas and people can go watch.

Dislike:
The inequitable access to gameplay systems despite everyone paying the same sub. FC workshops and crossbreeding gardens should not be tied to a physical plot. It's obscene to me that you have people paying the same amount of money but are locked out of these two specific gameplay systems entirely. Move all forms of workshops and crossbreeding gardens to a place where every player can access them. This seems like an incredible oversight to me.

The lack of QoL features that third party tools can seemingly cover easily. The Friendlist and lodestone profile number thing can be used as a stalking tool. I just cannot understand why the friendslist removal process, blacklist dont work and why if you get a name change and a server swap, a bad actor can still find you. I feel bad for all the peeps that deal with crazies.

The lack of sincere rewards for Savage content and ultimate content. I think if you've cleared an ultimate during it's patch cycle, you should get a once in a life time title, minion and mount to commemorate that instead of being able to get the same thing for people who clear it years later. How is it that the firmament got once in a life time titles but somehow Ultimates can't have seasons? It's ok to let people have stand out special things for an amazing feat.