Yet they make content that is meant to accomplish the same thing as WoW and other MMOs in the form of end game savage, multiple different grind activities, and time limited rewards through PvP. Both games have the same hooks, the main difference is that FFXIV is not a property owned by Activision, which to be frank has turned into a company whose primary goal is to buy properties and suck them until their life is gone, then sell off the property once it is no longer of any use. The main thing that FFXIV needs is a way for people to make their own content and gameplay, which is sort of what Bozja did unintentionally in many ways. They had too many narrow gameplay loops in Endwalker that simply trailed off to nowhere, with no sense of unity in the content delivered outside of the savage and PvP updates.