Counterpoint to everyone saying "Wait until Dawntrail"

The goal of every expansion is to end up with more subs at the end of it than you began with. That is how you grow. Right now, if the Bancho survey is any indication, subs are lower than when Shadowbringer released.

That should be concerning for any MMO company. Ending up lower than 2 expansions ago, with a solid decline after a current expansion. It is generally expected, but not at this plummeting rate.

Something needs to change at CBU3 and FFXIV. Repeating the same content schedule (and making it take longer between each patch to boot) for 4 expansions simply isn't good enough anymore