


XIV is losing players because we're on the last patch of the expansion with a 9 month content drought before the next expansion.But that's the kicker. XIV's losing player retention because of the fact that there is no midcore content to bridge the gap between Normal and Savage. There is only Extreme, and that in itself at times is not midcore content and more akin to challenging content closer to Savage. How are you going to keep veteran players around if you have nothing to engage them with after the tier's over? At most, you clear for somewhere around 8 weeks the entire raid tier, then proceed to do something else.
Since Shadowbringers they have been catering to new players for accessibility, but there has not been a proper challenge placed in front of them that actually makes the player go "I need to improve" or do something different. You can easily coast along the MSQ Duties now on Very Easy with zero difficulty if you wanted as well. They need a new team hired on that can create content that can bridge both the Casuals and the Raiders - Bozja and Eureka were the fruition of it in Stormblood and Shadowbringers.
We lost that in Endwalker, and there is 0 engagement to be had with Relic because it's a glorified Tomestone Weapon.
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