Quote Originally Posted by Alexandre_Noireau View Post
They should go and try do all areas just as GW2 does them.
They kinda already do ... they're called FATEs.

They may not be what you're looking for, but they're built into each and every "normal zone". Players ignore them if they don't need the Seals or Nuts. It's something to do in the open world until you get that mount your wanted to purchase.

It may just not be what you personally are looking for in this open world. That's why it's so great that there are different MMORPGs to play.