Stop it: Fallout 76 tried to do this too

[Yencat]

I don't know the law in every country but usually this only applies to items that were never or will never go back to the listed full price, or falsely listing the full price as a discount.

These items are not available for a limited time and are permanent mogstation additions and will go back to the non-discounted price after the sale, I don't think that's illegal anywhere.

[PirateRyanG]

I don't know the law in every country but usually this only applies to items that were never or will never go back to the listed full price, or falsely listing the full price as a discount.

These items are not available for a limited time and are permanent mogstation additions and will go back to the non-discounted price after the sale, I don't think that's illegal anywhere.

It's illegal in the UK. You can't claim an item is on sale unless it has been sold at the original price at least once.

[Yencat]

It's illegal in the UK. You can't claim an item is on sale unless it has been sold at the original price at least once.

The OP didn't specify a country and I am not in the UK myself, but after having a quick look all I could find was something saying if you're offering something with a discount you have to compare it to the price it was the previous 28 consecutive days, and not the price it may have been 6 months ago. But it also added this, which seems most fitting in this case:

Introductory offer price

The offer must be limited in time and the product under promotion must be available after the promotion has ended at the same outlet but at the higher price. Remember that claiming an offer is limited when it is not is a criminal offence.

Edit: I've also received plenty of emails from gaming retailers over the years about discounted pre-orders for new games, so either they're all illegal and they're really bold about it or it's different for digital products / the introductory offer prices rules are in fact different.


But if anyone feels so inclined they should report it and see what happens, I guess.

[PirateRyanG]

The OP didn't specify a country and I am not in the UK myself, but after having a quick look all I could find was something saying if you're offering something with a discount you have to compare it to the price it was the previous 28 consecutive days, and not the price it may have been 6 months ago. But it also added this, which seems most fitting in this case:



Edit: I've also received plenty of emails from gaming retailers over the years about discounted pre-orders for new games, so either they're all illegal and they're really bold about it or it's different for digital products / the introductory offer prices rules are in fact different.


But if anyone feels so inclined they should report it and see what happens, I guess.

You have to clearly label it as an introductory offer, though. Not a 'sale'.

The game thing is fine. You can offer discounted prices prior to launch. You have to mark it clearly, however.

[Yencat]

You have to clearly label it as an introductory offer, though. Not a 'sale'.

The game thing is fine. You can offer discounted prices prior to launch. You have to mark it clearly, however.

Then by all means report it.

They did edit the listing today adding "This item was released to commemorate the 2023-2024 Fan Festival events. (* Updated 7/26/2023.)", I don't know if that's a way for them to get around it.

[PirateRyanG]

Then by all means report it.

They did edit the listing today adding "This item was released to commemorate the 2023-2024 Fan Festival events. (* Updated 7/26/2023.)", I don't know if that's a way for them to get around it.

Too busy reporting those that insult me in dungeons to the police to worry about this.