Players: "We need more content!" Square: Releases aerobics video

[Ivtrix]

Hah. If nothing else, it'll be interesting to see what they trot out during the upcoming Fan Fest.



If anything, I'd say that its most marketing teams that have a poor understanding of marketing. There's a growing number of companies who have actively shot themselves in the foot by showing utter contempt for their target audience, neglecting them or just outright pushing them away in their greed to pursue increasingly unpopular policies.

It's something of an open secret that a lot of people hired to work on marketing aren't even invested in or familiar with the product they're promoting. To say nothing of how often many them have a perpetual chip atop their shoulder and feel compelled to try and lecture or shame their audience about issues that are of little to no relevance to their product.

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

[Saraide]

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

Completely insane people got one canned. That really isnt the fault of a marketing team made up of normal people.

[MsQi]

It’s called having a sense of humor.

[SieyaM]

It seems like a lot of people want to think that marketing is supposed to appeal to them as people who already purchased and play the product instead of trying to get new players or people who are not normally in the demographic that would play said product. My question then is what good is a marketing strategy that only targets people who already have your product?

[SieyaM]

Bud lite is a great example of this. The recent advertising drama they ran into because they somehow forgot who their target audience is. It was quite bizarre.

I think their response to the criticism of the marketing should have been handled way better, but again I will say what good is a marketing campaign that only appeals to people who are already consuming the product?

[TaleraRistain]

This looks harmless? We've seen SE make suggestions before about taking care of your health. So it really doesn't seem outside the realm of possibility to me that they might make a cute little exercise video using real emotes and game footage. Good for getting new players interested and current players might even see an emote they don't have and get curious.

[DayHealer]

https://www.youtube.com/watch?v=p9FAo2t2eU4

Pokemon Sleep is that you?

[Arrius]

This looks harmless? We've seen SE make suggestions before about taking care of your health. So it really doesn't seem outside the realm of possibility to me that they might make a cute little exercise video using real emotes and game footage. Good for getting new players interested and current players might even see an emote they don't have and get curious.

They literally tell you each time when you log into XI that experiencing Vana'Diel is fine, but take it in moderation and stay healthy.

This is just a step above. And I welcome it.

[Renalt]

It’s called having a sense of humor.

crashes through the ceiling

THIS IS THE FUN POLICE! YOU ARE UNDER ARREST!

[DiaDeem]

This obviously took resources from a new Ultimate, a new Bozja, a new Eureka and a new housing district in Moghome. I have no proof but obviously that's how resources work heheehehe