Probably just square wanting more activity in ranked so they add particle effects to some honestly pretty mediocre looking weapons overall. Still not enough of an incentive to sucker me into ranked. For me personally what would get me playing ranked consistently is;

A decent glamour set that isn't locked behind the highest ranks, and it not being a recolor of an existing set.

More series XP for participating.

More moderation of the toxic cesspool that infests ranked. Remove "Target to ignore" marks being placed on team mates. Block people from spamming in party chat. Punish win traders more heavily.

Until then I'm not going to bother with it. Ranked players can be condescending or toxic all they like, and fail to realise that their behaviour isn't helping to attract a wider range of people to the mode. And yes, for the record I HAVE done some pretty horrible PvP grinds in other MMO's for armor sets. There's nothing in FFXIV pvp that is worth putting in that much effort. I'm hoping in 7.0 they consider adding way more rewards, maybe a new PvP queue, roulettes for RW/CC/FL with some sensible rebalances.