FOMO is cringe and limited items both for season passes and old rewards are nothing but anxiety inducing and painful if you whadnt even started playign the game yet. Ultimates never go away and will always be there.

IF they had something that getting to a rank got you X amount of special currency (more currency per higher rank, top 100 even more) to let you purchase some of the exclusive gear thatd be better. Since the prize never leaves but the input still rewards you for going the distance.