Coming from an MMO player of 20+ years who has played all the big titles and many smaller ones as well.

You need to fix the housing system in this game.

SE flames any elitist behavior in their game but then goes on to make an elitist housing market where only a handful of players are able to own a house.

I know you like to have wards and neighborhoods which you can still keep for the elitist players.

BUT you NEED to add some instanced housing options for the rest of the players.

ALL players should be able to have a property to build on and decorate as they see fit. This is a MAJOR issue in an MMO to limit a persons artistic expression.

Housing and glams is the real endgame and the carrot on the stick for many players to keep playing the game...

I lost my housing bid and do not see another opportunity anytime in the future to be able to purchase a house since I am told you rarely ever add houses to the game.

I do not see myself playing this game for very long with no house and no carrot on the stick to motivate me to keep playing this game.