Couldn't agree more.
One of the reasons I quit The MMO I played before I switched to FFXIV was it's ridiculously overwhelming emphasis on Endgame content. In fact, the emphasis on that was such that you could pretty much play the MSQ of that game in a matter of days, even if you didn't hurry your way through it - partly because powercreep made the game preposterously easy (something the Devs of that game have, for many years, show no interest in addressing).
The CM of that game outright admitted, in a Q&A Livestream, that the Devs focus had turned to producing/selling Gamble boxes and item bundles . Which is a bit pointless when the Devs of said game only produce one or two new episodes every five or so months to use said purchases in.