many, many people on twitter, reddit, 4chan, the balance discord, THESE forums, their own discord were explicitly calling for legal action to be taken against them, including criminal law punishments and jail time.We don't expect lawsuits. We did expect a lawyer sending a Cease And Desist notice, which is a sternly worded letter that says "hey stop doing that and don't do it again."
C&D usually doesn't lead to further legal action against the infringer. However, their next revised Media Usage license might explicitly have a call out against using in game assets for an IRL advertisement without SE permission.





I wasn't calling for legal action myself, I just expected some sort of action to happen, even if it was just a cease-and-desist letter, which almost had to given the circumstances. Guessing that is the reason why they didn't go through with the rest of their billboard ads.
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