Quote Originally Posted by Atma View Post
Nah, action on this needs to be pretty harsh. They arguably disrupted an entire server during the launch of a brand new feature (it's hard to say how much would have happened *anyway* given it's Balmung, but... the news story did not help), broke multiple TOS entries, and used copyrighted imagery without permission. They broke actual laws.

Not saying everyone in the FC needs to be banned, that is overly harsh, but anyone involved with the leadership and/or planning of the billboard needs to go. It was too far, and if punishment is insufficient people will just push the boundaries further next time.
Atma is right. People only understand harsh penalties.
If you baby them through stuff, they just keep pushing and pushing.