Idk, i tend to agree with the statement we, as humans, feel most alive when faced by danger and threat (edit for spellin error). Feeling alive and feeling a rush of endorphines or general happiness are all different things. Isn't someone's life most valuable to them when they're about to lose it? Saying that anything is a video-game is actually dangerous or threatening is silly, but i've been in situations that, although stressful only in the game, have gotten my heart pumpin faster lol