I think they need to be a little more innovative and consistent with their rewards. I want to go out on a limb and say that even certain content which you may otherwise typically do just once and done, can be further incentivized by creating achievements that are job-based. E.g. completion of a solo deep dungeon on a particular class. Certain rewards and grinds such as the Pteranodon could do well by having better milestones. Create another for 100K on each class, another for 250K, and then the final one for 500K. As it stands some of these grinds reward you for an entry point, but then require you to make a full-on commitment for any additional rewards. -- I must admit that achievement-wise Ocean Fishing has been a fantastic experience thus far.

As far as the point milestones go, e.g. 20 points for something mediocre, whilst another has approx. 5 achievement points for tenfold the effort. This practice I don't necessarily mind, really. What I do mind, however, is that beyond the now abolished veteran reward system, all rewards contained therein have just been relegated to achievement tokens, and there are not nearly enough rewards locked behind these tokens. Add more mounts, minions, etc. I'm sat on approx. 330 of these tokens and I have…

Absolutely nothing to use them on... and this doesn't account for not recently retrieving them. The sad part is they already have fairly good systems in place, they just don't execute consistently enough, or even utilise them to a fraction of their potential.