I thought cash shop funds were supposed to go back into development

[Moonlite]

Imagine how bad things would be today if that didn't happen!

I always like to look at it as glass half full. All the cash shop money goes into the game. But they never claimed sub money goes into the game, which could be zero. So with out the cash shop this game would have negative revenue, fun times. And the sacred dev team would have told the truth.

[Eelanos]

they never claimed sub money goes into the game, which could be zero

Correct me if I'm wrong, as I very well could be, but I seem to recall a Q&A with Yoshida-san himself saying that the subscription prices could have gone down long ago but they decided to keep them as they are because it allows them to do more stuff for the game?

[Ascended_Demon]

Correct me if I'm wrong, as I very well could be, but I seem to recall a Q&A with Yoshida-san himself saying that the subscription prices could have gone down long ago but they decided to keep them as they are because it allows them to do more stuff for the game?

That's rich considering they've actually been decreasing the amount of content they put out.