I'm pretty sure this is a Balmung only thing. It's a very populous server with a lot of RPers, who have a lot of alts, who want a housing location for them. With the total lack of of availability of house plots, apartments were the next best thing and got bought up pretty quickly from what I hear. I believe every other server has apartments available still.
People on Balmung are just going to have to wait until new housing opens up then rush, rush, rush to get it. If they end up adding new apartments with 6.1 I'd suggest grabbing one of those first then doing the plot lottery as there's a window of time where people can buy a ticket for plots so you won't have to worry about people immediately purchasing those plots. On top of that, the chances of actually getting a house plot on Balmung are going to be tiny; you'll have a better chance of getting an apartment if you're there right when they open.



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