Why are there both PC and Mac licenses?

[VisperCon]

It's not price fixing at all to offer the same title for the same price regardless of where it is purchased, be it the windows store, mac store, steam, gog, epic game store, etc because it is set by 1 entity which is the seller of the product he regulation governing this situation has to do with essentially not allowing the vendor to encourage their consumers towards usage of 1 specific distribution network over others.

Price fixing is a practice by multiple parties or sellers offering the same product or service in order to maintain prices of that product or service for their own mutual benefit. This would be something like 3 different banks collaborating to decide high interest rates they will set for a specific region for their loans and credit accounts in order for all 3 to make more money off the accounts opened in that region.

You're going to have to point to regulation that describes your point.

SE can set whatever price they want but they cannot dictate the price the sellers sell their product. If Steam wants to lose money on XIV as an acquisition strategy to increase the player count on Steam’s version of XIV, that’s on them. That’s why it’s called a suggested retail price; they are not bound by it. It’s literally why you will see items for sale at one retailer and not another, even for software. Vendors are allowed to have deals with companies, that's also why you see "pre-order bonuses" from certain retailers with exclusive add-ons or content; content that would have a price if purchased from someone else. This is especially true if a company knows that Company-A has access to much a larger player base than Company-B so they may sweeten the pot to ensure Company-A highlights the product more than Company-B. This is completely legal.

I completely get that and I would feel badly about it too if I were in your position. However WoW expansions cost more than FF expansions, which basically means they're essentially doing the discount that I mentioned SE should do in my previous post. FF expansions are cheaper but only cover one client. WoW expansions cost more but cover multiple clients.

Shadowlands and Endwalker are both $40 at launch.