Yeah and that's why they went in 6 months from OMG we're back to over 10 million subs to less than the 5+ million that Mists of Pandaria had at the end of a 14 month content drought and forever since stopped reporting sub numbers.They could have -- but on the other hand, the game would have been delayed by a year minimum to compensate for the management design change that late in development. That was never going to happen, which is why they basically immediately cut their losses and double time worked on Legion -- which is why 6.1 was literally "heres Twitter integration".
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