Quote Originally Posted by Larirawiel View Post
Errm, please do not underestimate the effect of a cash shop. If the cash shop will become the main cash cow of a game then the company will put more resources to it. This means smaller expansions and smaller content patches but more store mounts or store emotes or other "services" etc. This is a rational business decision but almost never healthy for a game.

Cheers
Aside from their initial offerings and old event items, the things made in the cash shop are 100% funded by things purchases made in the cash shop. In addition, 100% of cash shop profits go right back into the game. So yes, while some of the profits are allocated for new cash shop items, a large chunk of it goes towards QoL or things that the community wants but not necessarily high priority to the devs.

The biggest example being the last wave of housing wards.