I don't think the "nothing will change" comments apply in the same way anymore, the company won't die but it's certainly going to be impacted badly.

FF14 is actually a good example in this case. We've heard MMO's are a dying genre, games have a limited lifespan and that people will always take abuse from big developers. But this game is an MMO, that's getting on in years, with developers who have a passion for their game ...and we're having a massive spike in subscribers while the larger game with arrogant developers is crashing.

There are limits. People nowadays are more and more aware of cash grabs, monetization and how that functions. It's a key thing we look for when considering new games now. More and more have had enough.