Quote Originally Posted by Rhianu View Post
Well actually, they both have the potential to be impressive and generate publicity, but a pre-rendered cinematic more so than a video that utilizes the in-game engine. There's a reason Blizzard makes a new cinematic for every expansion pack they release for WoW. Pre-rendered footage just flat out looks more impressive than in-game footage, and as such it works better for promotional purposes.
Not really, WoW is generating hype for an already popular game. FFXIV has to convince people that the game has improved.

Some pre-rendered cutscene does not do that.