Partially, yes. But here's the thing, we don't know specifics. As we have seen from NUMEROUS game promotions, any idea can be presented in a way that will cause hype... but what the actual implementation of that idea and the hype surrounding it may be two very different things.
For all we know, this lotto could really be an auto allocation system based upon neighborhood and house type, and you enter the queue and eventually get your house and it happens to be called a "lotto".
We simply do not have enough information at this time.