Doubt I would stop, I dont see what is wrong with f2p, it doesnt always mean it becomes P2W and I see no issue with a cosmetics store.

Swtor for example has gone f2p ages ago and mainly makes money from its cosmetic store and level boosts, there is no P2W element since thankfully gear is easy enough to acquire through any activity.


Plus we can see f2p is not a prerequisite to P2W, many including myself would say that WoW has taken a pretty P2W approach with shadowlands, buying tokens for $ to buy boosts with gold was always a thing but it has been exacerbated in their latest xpac because gear is suddenly so scarce and titanforging/visions are gone, and without gear you cant do anything relevant in WoW, have fun or even grind for more gear, so people learn to buy boosts to catch up if they are behind.

Even worse the pvp has gone completely pay to win with high ranking players carrying people non stop for gold since it is such a great source of max ilvl gear which means a person who doesnt have money to spend to token gold will have to fight people with mythic gear and possibly higher skill/experience so everything is stacked against him, and a low geared player wont be beating people with a huge gear advantage even in the cases their skill is equal so again, time to buy those tokens if you want to win and have fun. (Unless of course you somehow enjoy getting 2-3 shotted by mythic geared players)

And Actiblizz's latest financial report shows a decrease in overall players yet major increase in microtransactions such as tokens, and considering the token price remained low for a pretty long time after launch it means people were buying a ton of them.

So no, I dont think f2p is such a terrible thing.