Sure, though you still aid the point that many of them aren't using money from legitimate means and thus will get chargebacks, either directly from the bots themselves, or from the legitimate owners of the credit card when they notice the transaction, so yes, still largely not profit on their case. With each subsequent chargeback possibly incurring operational and processing fees, so it does as much harm than good in this case if/when they're incurring these fees.
Any legit botter they ban each month sure is fewer profits on their end, but let's not kid ourselves if they show themselves to keep openly embracing this selfsame mentality that is being preached "Well don't ban them because they get profit from them" - Then as the game grows in popularity as does the number of bots that incurs, until eventually, it grows utterly out of control, even on a legitimate player perspective, at which point this will significantly deteriorate the quality of the game for many that are genuinely playing until eventually, those players will just go elsewhere to play games, case in point the entirety of this post. So they stand to lose profits either way, and it just happens that allowing botting to grow rampant not only makes genuine players quit but equally just tarnishes their reputation which accounts for a lot more than simply doing a bot cleanout.
As above, they stand to lose something either way. When bots grow more and more rampant as do the number of people getting fed up with them, so embracing this mentality of not banning them because they account for some margin of profit is utterly ridiculous when it deters legitimate players from the game, much like this poster and many others before them. When a friend of this person asks whether he recommends FFXIV. What's he going to say? "Yeah it's a good game with a nice story and all, but the botting is out of control now, so I couldn't enjoy aspects of the game I was previously invested in" - That is a potentially prospective customer lost, they won't gain anything from their subscription, and they certainly won't have an additional purchaser for the game. Semantic, but accounts are not deleted, they are locked. By extension of this disgusting defeatist argument, they shouldn't even be enforcing their own terms of service in any capacity barring that which constitutes hacking because "They lose 'munny'"
In due time, publicity will equally get just as bad with this, especially if it gets much more out of control.
EDIT: Ironically enough as you make this absurd proposal that players shouldn't get banned under the premise that they'd lose money because those actual players using regular bot software, or automated services- They don't even need to outright ban them, a suspension is more than likely to act as a sufficient enough deterrent in the cases where people are paying genuine money, they'll get a suspension, they'll more than likely return as chances are they enjoy aspects of the game. Besides, someone paying money doesn't exclude them from the terms of service, and nor should it be grounds for SE to not outright enforce them, or at least try to implement a deterrent beyond saying "no". It's a disgusting 'precedent' to set.



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