Look, I am not going to justify what are ultimately business decisions based on actual market research (not research on the market board mind you) to the unrestrained gaze of the otherwise untrained public. I went to RP business school here people. And yet, your replies continue to seethe with undue judgement and derision, I mean, just look at the usage of "robbery", and the jokes being made at my expense-- when many of you forget your place, and the active role you take in a consumerist economy.

In my mind, it's simple, go to another venue.