But people will go ahead and do the content, and that tells SE they enjoy that content enough so the game should make more of it.
When did SE take notice with Eureka? When people stopped doing Pagos despite leaving that relic step incomplete.
If people stopped doing content they hate for the sake of a reward they're going to toss in a closet and forget as soon as the next new shiny is released, developers might have an easier time of figuring out what content players want them to be making. They're still going to experiment with adding in other content to see how players react but there will end up being more of what players know they enjoy.