If only they added something like TERA's alliance system into FFXIV. TERA had 3 alliance's which you could choose from just like FFXIV has the 3 Grand Companies. The alliance system composed of maps/areas where you would do alliance quests such as killing mobs, gathering and fetch quests. You would get alliance points you could use to trade for stuff. There was also PvP allowed. And of the weekends there were big PvP battles to storm each other's base/camp for awards. So basically just think about Eureka/Bozja but split up into 3 big parties on a PvP enabled map(s) while doing quests and stuff. Thing is, i dont think a PvE/PvP map would be in their specialty.