I'll try to put this in perspective.
At WoW's peak, Wrath of the Lich King, and what many consider WoW's "golden age", it had 12 million players actively subbed. Some may argue that Burning Crusade was the golden age, but I'm going off of numbers. This was when the game had a little bit of everything for everyone. That age ended in Cataclysm, the following expansion, when they put most of their focus on the "raid or die" community. It had ups and downs during its cycle, but for the most part it was still a decline, little bits at a time.
Then Mists of Pandaria came out. Personally, it was my favorite expansion, but not everyone felt that way at the time. Despite having a lot to do (perhaps too much) it continued its decline. Since then (many years later) people have come to realize just how good they had it.
Then...Warlords of Draenor hit. The hype alone got 10 million players to resub/continue subbing, since it was touted as "Burning Crusade 2.0". Within 6 months of its release, 5 million players had up and left. Why? Because aside from raiding, there was nothing for the average player to do. But at least the raiders got their raids, right?
Then they tried to remove flying from current content for the entire future of WoW. That did not help the bleeding. It got so bad that they stopped posting sub numbers. The number was around 3 million or so before they stopped counting. They reversed course after swift and severe backlash from the community, but opted to make people grind for flying instead. They also stopped developing WoD by that point and were focused on another expansion, Legion. Rough estimates around that period put the player base around 2 million and it only went lower. They also had Customer Service reps on standby to talk to people as they unsubbed. Ouch.
Legion was met with some criticism and a heck of a lot of skepticism. But, they finally decided to add a little something for everyone again. And even raiding/mythic dungeons were accessible! This was also the beginning of Mythic Plus, which I don't particularly care for, but to each their own. Not everyone was happy, but I'd wager a fair number of people were satisfied. In my opinion, it was a solid expansion aside from some time gating and RNG issues. I'm sure they still lost subs, but they couldn't have lost more than they did in WoD.
Enter Battle For Azeroth, the follow up to Legion. Guess what they did? They killed crafting, removed tier sets and put most of their focus on the raid or die community and locked many rewards behind multiple layers of RNG to pad out their subscription numbers. Oh, and they released it in a broken, buggy state, earning it the name "Beta For Azeroth". The story was a mess, Island Expeditions were boring and they put time gate after time gate into the mix because they knew there wasn't enough actual content there to tide people over. They also began running promotions not long after launch, attempting to lock 6 months worth of subscription money in advance while enticing players with a fancy mount. Red flag anyone? It was around the middle of BfA that I got a lengthy survey asking for my feedback. Boy did I give it to them.
Shadowlands...this is where my post ends, and my subscription ended. Basically, it felt like Battle For Azeroth but on steroids. So I left. Long story short...never spurn your casual player base. It comes back to haunt you. Just because it's number one, doesn't mean it's actually good. It just means there isn't a lot of actual competition. I got a lengthy survey from Blizzard in my email about 2 weeks after I unsubbed. They only send those out when the going gets tough. A lot of people got one of those. So...here I am. Only subbed to FF XIV. Why? Because they respect my time. I can actually play the game I, you know, paid for. WoW used to be for players like us. It used to be for just about everyone, really. And every time they take a step toward making it less casual friendly it hurts their wallets big time. Their "core audience" is pretty much all that remains. And that won't pay the keep the lights on forever.




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