I never said they were making cash hand over fist. In fact I said the opposite. I think they are throttling sales due to their high prices.
And I never said anywhere I wanted the DLC to be free. Just not so expensive.
Why don't you answer what I say instead of trying to put words into my mouth I didn't say?
That isn't being objective. That's called seeking out and cherry picking one study / example that fits the narrative you want to push, while ignoring hundreds / thousands of examples that don't fit your world-view.
Gaming is full of games that have much cheaper DLC.
If someone offered you £1,000,000 to find 50 examples of games that have cheaper DLC than FFXIV and gave you 24 hours to do it, you're telling me you'd just sit there refreshing the WoW page, wringing your hands that you're going to lose the money?
I'm pretty sure you'd find 50 games and in a lot less time than 24 hours. So just stop with this...
People know what DLC costs and FFXIV is above the norm for what you'd expect to pay.
What's even worse is that you deliberately chose one company with high prices to compare against.
You could have picked The Elder Scrolls Online for example. Its mounts (for PS4) range from $9 to $25 CAD, but (assuming you're telling the truth and WoW is $32 to $38 CAD), you spent a while searching for the dearest DLC you could find to try and push the notion that FFXIV prices are decent.
What I don't understand is why linayar isn't jumping down your throat telling you that you can't compare WoW DLC with FFXIV DLC as they aren't both FFXIV DLC and therefore aren't comparable.
If someone bet you $1000 of your own money they could find 10 games with cheaper DLC than FFXIV would you take that bet? You're confident they'd lose, right? I'm thinking you wouldn't take that bet...
And for the record, 2 companies that over-charge are still over-charging. Same with 3 companies or even 4.
There is a general problem in video games with low content and over-priced merchandise.
Too many loot boxes, too many 'Ultimate' editions, too many remasters and remakes, too many games released with half the content locked behind a paywall.
There is a growing backlash against all of this and people are getting fed up.
I get that in video game communities, especially MMO ones, there are people who would buy a used sock if it came with a picture of a chocobo on it.
But the majority of people just don't feel like that.