Why do you think FFXIV is performing so badly form the content creation side?

[SamRF]

The game is too instanced as well as story focused, also just isn't as big of a theme park as WoW for example in terms of content.

The game being too instanced also means there's little downtime in the game for traveling for example. Questing really isn't interesting (to watch) in FFXIV, it's mostly reading and very little open world mechanics, no unpredictable interactions and the open world has nothing interesting going on usually as well as no threat or many rpg elements. Game plays very linear for an MMO which naturally makes it less attractive to watch or create streaming/video content with. The game also isn't as controversial or discussion worthy with e.g. everything being according to a formula. WoW content creators seem to spend half their content on talking about WoW controversies etc. .Achievement hunting, grinds as well as pvp aren't very interesting in FFXIV and those are usually huge in terms of streaming/video content.

These aren't really criticisms of the game, just potential reasons why don't think this is really a good game for content creators. Also consider that this game is kind of niche I feel like, it's very popular for a niche but still a niche for the genre. By far most gamers, and I even think most MMORPG players won't enjoy FFXIV. It's very story driven and has a particular flavor, for combat as well.

[Gula]

The game is too instanced as well as story focused, also just isn't as big of a theme park as WoW for example in terms of content.

The game being too instanced also means there's little downtime in the game for traveling for example. Questing really isn't interesting (to watch) in FFXIV, it's mostly reading and very little open world mechanics, no unpredictable interactions and the open world has nothing interesting going on usually as well as no threat or many rpg elements. Game plays very linear for an MMO which naturally makes it less attractive to watch or create streaming/video content with. The game also isn't as controversial or discussion worthy with e.g. everything being according to a formula. WoW content creators seem to spend half their content on talking about WoW controversies etc. .Achievement hunting, grinds as well as pvp aren't very interesting in FFXIV and those are usually huge in terms of streaming/video content.

These aren't really criticisms of the game, just potential reasons why don't think this is really a good game for content creators. Also consider that this game is kind of niche I feel like, it's very popular for a niche but still a niche for the genre. By far most gamers, and I even think most MMORPG players won't enjoy FFXIV. It's very story driven and has a particular flavor, for combat as well.

Funny you bring this up (well not funny but it activated my brain cells), because the voice actor to Noctis, Ray Chase, actually streamed several months ago. He was like a gosh dang lost old man and absolutely precious to watch. But a voice actor streaming is incredibly rare. I got to lead him to the Ul'dah Aetheryte Plaza, it was great. Saying all this to say, about the only thing that would bring in a lot of viewers are people in the industry or development staff giving this content. Because people love feeling like they have a backstage pass.

I could watch Yoshi-P tour houses all day honestly.

Paul Nobody who has nothing to his name but a snowball mic and a barely funny joke every now and then? No way.