They definitely need to do more with BLU to make it more worthwhile playing as, but I think using the Morbol mount as a metric is very disingenuous.
Getting the Morbol mount is a Savage-Ultimate tier accomplishment, in what is already a niche side content.
I guarantee you more people play BLU than play LoV, and many love BLU but haven't got the Morbol.
Astrope, Triceratops and the Sabotender mounts are also incredibly rare, does that mean that the Mentor system, Hunts and the Gold Saucer are failures?
They should introduce another limited job, and have them interact in the same content. Which will mean changing things up as currently BLU works best with an all-BLU party, and the Masked Carnivale is tailored to BLU only. The next tier of the Masked Carnivale should be open to both BLU and, for example, Beast Tamer.
The 61-70 run of BLU should include spells that spend the Limit Gauge, so that the job gets expanded, not merely piling on more copy-paste spells.
There needs to be openworld incentives to playing BLU. Achievements and mounts/minions for completing FATEs as BLU, but not requiring an all-BLU party, etc.
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