PvP in this game is an afterthought and it shows

[Reinhardt_Azureheim]

Incentive doesn't necessarily have to mean out of match rewards such as Wolf Marks and glams. It can just mean an enjoyable experience during the game.
There's plenty of games built on the premise that a week/a month from now everything you do is gonna be reset to 0 and you have to start over again but the gameplay is good enough that people keep playing. Like Path of Exile or Rust.

Imagine if PVP was good enough that people would gladly go into it and we didn't just do it for the glams and then never touched it until a new season began.

Well what exactly.would constitute as good PvP then? What does FF need other than a carbon copy of another games.pvp?