SE: Holding back information won't stop criticism, it will only delay it and is bad.

[frostmagemari]

Yeah?
I take it as people trying to convert S/E to Blizzard and ignore the fact they are different company with different culture

Yup. A culture of apparently telling their customers they don't get to know what's going to go on with their game and characters they're investing time and money into; A good start in "not being Blizzard".