I can accept players don't want to try anymore, but I really don't understand it.
Whenever I've started an MMO or a new class I intend to play at max level, I want to be good at it. You know the feeling... you're in your nub gear killing your first mobs and day dreaming of one day being amazing at your class, decked out in shiny gear and people being glad to see you in their group or pointing you out to others. That vision keeps you going and every quest, level and new item is a step towards that goal. Even the MSQ feeds that fantasy as you transition from nobody to legendary hero. It feels good.
I can definitely understand players who prefer solo play, who don't want to read guides, who are happy reaching their own goal and not the highest point, who don't need to master everything. But in the past they co-existed alongside the veteran players and each did their own thing. That's different from the growing crowd who want access to EX, Savage, all the best crafting recipes and items, but don't want to learn anything or have to master anything to reach that. They don't care about being good at anything, they just want a reward, even if it means nothing because 100000 others have the same thing.
I don't get where the motivation went.
If you even dare hint that you want to have goals to master that not every player will earn, you're a branded a show-off, snowflake, no-lifer who wants to rub meaningless crap in other peoples faces. You're shamed for wanting to accomplish something. It doesn't matter if you dislike showing off, want to help others reach that point too and just feel personal satisfaction, you'll be looked down on.
The game doesn't need to be hardcore. "Easy to learn, hard to master" used to be a successful motto for many games, since anyone could step in, but you always had goals. But now it's just "Easy to learn" and the majority prefer that. What happened?