(me looking at it positively)
1. Story that pretty much says "Hey we're sorry our game was terrible let's drop a meteor on it."
2. Mounts. What else is there to say? You can hold your head above other people in a few years saying "HEY ME PLAY WHEN GAME WAS BAD "
3. Early access to jobs/capped classes/primals
4. Early access to content that's getting blown up.
5. Mounts.

NUU LEIK DIS STAWF? SWTOR/WoW/Rift i'm sure would like more subs. Vindictus is pretty entertaining if you're into a more faster paced combat. DCUO is mindless if you're into that as well. Me, I prefer to move back and forsth between Vindi/XIV.