I believe the codes are released at 12:00 PST. At least that is what I am reading by other players.

Quote Originally Posted by Dalmacus View Post
Anyone has gotten their EU shadowbringers code yet? It's 2nd July already and the code is still not showing in the SE store. My JP friends all gotten their codes at midnight JP time so am i supposed to be receiving my code by now or in 3hrs time after the maintenance?