It's also very immersion-breaking. I was about to do my quests with the Smith for the set of Brand New armor but the swarm of bots in the vicinity was so off-putting I just logged out for the night.
Also many of the bots spamming the shout channels with offers are using quasi-real names, perhaps trying to avoid some filter (that should simply recognize the content of their announcements and flush them)
Some other MMO's will quite rapidly mute chars that have gotten a lot of reports of rmt advertising, then hours later a GM will investigate in more detail and nuke the account if warranted. Here, if I don't fill up my 200 limit ignore file with their names I'll be hearing them for 1/2 a day or more.

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