For people asking "what is this and why are we getting it instead of something cool"... it's been a major FATE chain story running in Yanxia all this time. Maybe you've only ever turned up for the actual Foxy Lady event when the call goes out, but the preceding story events are playing out in the area over and over if you follow the chain.
This page explains the overall FATE chain.
And the FATE summaries:
MORE TO OFFER (triggered by Ginko - X:20.1, Y:6.8)
Hungry Namazu have disturbed the offerings young Ginko has left for a fox who protects the wood. Ginko would gather them herself, but she fears the thieves may still be nearby and seeks a kind soul to search in her stead.FREEDOM FLIES (triggered by Kinko - X:13.0, Y:30.0)
Kinko is hotly pursued by several unsavory characters, and fears she will be unable to make it to safety on her own. If only some brave soul would see the roads safe once more.OUTFOXED (triggered by Mikuzume - X:31.2, Y:8.8)
Onmyoji from the Hingan island of Koshu seek to kidnap the young Maiden Mikuzume and subject her to their fell rituals of exorcism. Slay the false priests before the girl is harmed.Outside of the actual FATEs, characters also appear in other areas around Yanxia while they are active. From the FFXIV Wiki:FOXY LADY
Upon capture by a wicked Hingan onmyoji, the nine-tailed fox spirit slumbering deep within the young maiden Mikuzume awakens. Now, the only way to stop the legendary Tamamo Gozen is with an excessive display of force.
- More to Offer: Mikuzume can be seen wandering around at X:30 Y:33
- Freedom Flies: Mikuzume can be seen wandering around at X:26 Y:7.5
- Outfoxed: a fox kit will spawn at the broken shrine at The Heron's Flight. X:34.5 Y:13.0
- Foxy Lady: a Namai Elder will spawn at the broken shrine at The Heron's Flight X:34.5 Y:13.0
NAMAI ELDER
"It is rare we receive visitors here anymore, let alone ones who have traveled so far. Have you come to pay your respects to Tamamo-no-Gozen? This shrine was build long, long ago by a powerful landowner who saved a fox from a wolf trap. Since then, the spirit of that fox has protected this land from evil. Yet even she could not forestall the empire's coming, and now... And now, the people of Yanxia are forbidden to even look upon this place without fear of imprisonment, or even death. I am too old to care what the Garleans might do to me, and so I alone come here to pray."
And it's also already been cross-referenced in the Four Lords questline.
KUDAGITSUNE
A friend of mine, Tamamo Gozen, once called this place home. Possessed of nine tails, her power far eclipsed my own.
But one day she left to live amongst man. What became of her, I wonder...If you chance to meet Tamamo Gozen, I pray you tell her that we all miss her dearly.
(I'm not clear on the technicalities of calling her "Tamamo-no-Gozen" versus "Tamamo Gozen". Can someone with more Japanese knowledge explain that please?)
And the AST quests in Kugane deal apparently with Kinko rather than Tamamo herself, but the information seems to overlap... and it ties into the geomancers, and the Swallow's Compass dungeon in Yanxia.
The rest of the storyline deals with the issue of the seal breaking, and quelling Kinko's rage to protect the city. I'm not certain if it's meant to be the same Kinko or how the two stories are supposed to fit together timeline-wise, but you do fight Kinko at the end and she looks like Tamamo.KYOKUHO
It all began several decades ago when the bakufu decided they were opening the port to foreign trade vessels. To accommodate the influx of ships, a section of ancient coastline forest was cleared.
However doing so angered the entity who had guarded the wood for countless generations─a golden fox named Kinko.
A great battle ensued, but claws and fangs were no match for cold steel. Kinko was slain and the new port completed.
The fox's spirit, however, remained, spoiling our milk, withering our crops, causing storms that dashed ship after ship against our rocky cliffs. In desperation, the bakufu turned to the land's most powerful geomancer─my great-grandfather, Kazan.
Kazan used the power of the sea, the skies, and the land to soothe the spirit long enough that he could erect an invisible barrier that not only protected the city, but ensured that it would prosper.
(Side question: what's the difference between "geomancers" and "onmyoji"? Geomancers in the AST quest, Swallow's Compass is a temple of geomancy, but there are onmyoji in it, and onmyoji pursuing the fox-girls...)
So anyway, in conclusion: an ending to Tamamo's storyline - assuming we do get some story as part of this - has been a long time coming.