I don't remember what was the "state" of the playerbase two years ago before the Heavensward announcement because I was still completing MSQ and had a lot to do. But as of today, with how cloe SB has built its content structure on HW's one, how people have dissed Eureka, the lack of a third Ultimate, and other problems I might have forgotten, it would be quite risky to ALSO stick to what NA Fanfest have been (general info and name reveal).

In pure terms of communications and marketing, this Fanfest is a good occasion to rise interest and expectations for 5.0 (or even 4.5X), whether it's by showing content (one job, one new zone) or discussing real additions (expand a bit on the way the job system will be revamped, tease one or two job's new kit to 80).

But I'm dreaming of course :')